New Residential Series Launch – MU Weber’s Innovation in Residential Segment

Building materials such as instant mortar, have a very important role in determining the quality of buildings. Choosing the wrong material, or lack of high quality material choices will have a bad impact on the final results of the building. 

Responding to the high demand for instant mortar in the residential segment, PT Cipta Mortar Utama - Saint Gobain Weber Indonesia is encouraged to launch five innovative residential products. The five products are brick laying instant mortar, plaster for brick, skimcoat plaster, granite tile adhesives, and ceramic tile adhesives. These products are  available for developers or contractors in the residential segment. 

Located at Hotel Santika BSD, on Thursday, July 26th, 2018, the five products were launched at the New Residential Series Launch event, which was attended by Joni Kho as MU-Weber's Product General Manager, Permadi Sudjana as MU-Weber's Senior Product Consultant Manager, and Ferdy Apriadi from the AYYA Architect group, and approximately 100 invited guests from housing developers and large contractors. 

Not only witnessing the launch of the five new products, the invited guests also had the opportunity to participate in Effective Urban House talk show sessions, guided by Ferdy Apriadi. 

In this session, Ferdy gave presentation material on how to increase the effectiveness of urban houses, namely the concept of home design that departed from the problem of limited land and open space in densely populated urban areas. 

New Residential Series Launch is one of MU-Weber's commitment to contribute in advancing the instant mortar and development in Indonesia. Through this launching, it is expected that developers and contractors, especially for housing, can maintain the quality of the building and get closer to MU-Weber. 

For further information related to new products specifically for housing developers and contractors, contact the Sales Project of MU-Weber directly.